COLOR CONTRAST

The colors that you choose to incorporate into your sign will have a large impact on the overall effectiveness on the impact of the sign. Without enough contrast, the message may be lost. With colors that are visually unpleasing, potential customers may never come through your front door.

Below is a chart of color combinations which demonstrates the legibility of color contrasts. This chart has been configured to show the most to the least legible combinations (shown from top to bottom).

 

 

COLOR CONTRAST CHART

Black on Yellow

Black on White

Yellow on Black

White on Black

Blue on White

White on Green

Green on White

Red on White

White on Red

Red on Green

Green on Red

Information provided by Dr. E.C. Shaffer, 3M Commercial Graphics Division

(315) 451-5940 Phone (315) 451-6127 Fax

220 Commerce Blvd.

Liverpool, NY 13088